The ECB have released a National Clubs Strategy to support club development. As part of this, and alongside support from the Surrey Cricket Board, Effingham Cricket Club have put together our own development plan for the future. The purpose is to develop a vision for the club and produce plans to realise that vision. Plans will cover:
- Social – the playing of the game, volunteers and coaches
- Economic – Developing the finances of the club to ensure long term sustainability
- Environmental – Improving the facilities, both on and off the field
The development plan below has been produced by the club committee and is measurable, achievable, realistic and within a given time frame. We look forward to working on this with all members on the club in the coming years.
EFFINGHAM CRICKET CLUB DEVELOPMENT PLAN – January 2021
SENIOR CRICKET
| Ref. | Objectives | Objective Owner | How will you achieve this objective? | What resources will you require to deliver this objective? | What are the implications for accessing these resources? | What are the timelines for delivery? | How will you measure success? (i.e. numbers and frequencies) |
| SENIOR CRICKET | |||||||
| 1 | Achieve promotion of 1st XI to 1st XI Premier Division of FBSCL. | Club Captain | Recruit and develop players, and promote from the Colts section. Maintain core group of players. |
Club Captain 1st XI Captain |
Use existing resources. | Sept. 2022 | Promotion from Div 1 to Premier Division. |
| 2 | Achieve promotion of 1st XI to 1st XI Div. 5 of Surrey Championship. | Club Captain | Recruit and develop players, and promote from the Colts section. Maintain core group of players. |
Club Captain 1st XI Captain |
Use existing resources. | Sept. 2025 | Promotion from Premier Division to Div 5 of Surrey Championship. |
| 3 | Achieve promotion of 2nd XI to 2nd XI Div.1 of FBSCL. | Club Captain | Recruit and develop players, and promote from the Colts section. Maintain core group of players. Agree an updated selection policy which gives targeted support to this objective. |
Club Captain 2nd XI Captain |
Use existing resources. | Sept. 2022 | Promotion from Div.2 to Div.1. |
| 4 | Develop the Sunday XI to provide a pathway to the Saturday 1st & 2nd XI’s. | Club Captain | Recruit and develop players particularly from the Colts section. | Club Captain Sunday XI Captain 2nd XI Captain 1st XI Captain |
Use existing resources. | Annual review, starting Sept. 2021 | (1) Junior players (21 and under) consistently scoring 50s / taking 5-fers in Sunday cricket.
(2) Following completion of (1), junior players playing consistently in Saturday teams. |
| 5 | Achieve promotion of Sunday XI to VCL Division 1. | Club Captain | Recruit and develop players particularly from the Colts section. | Club Captain Sunday XI Captain |
Use existing resources. | Sept. 2022 | Promotion from Div 2 to Div 1 of VCL. |
| 6 | Maintain a successful, competitive midweek T20 XI. | Club Captain | Recruit and develop players, including from the Colts section. Identify appropriate competitions to enter. |
Club Captain Ships T20 Captain |
Use existing resources. | Sept. 2023 | Consistently reach knockout stages of T20 competition every year. |
| 7 | Maintain a social midweek T20 XI. | Club Captain | Recruit and develop players, with focus on social cricketers. | Club Captain Shipwrecks T20 Captain |
Use existing resources. | Sept. 2023 | Maintain regular group of players. |
| SENIOR CRICKET: PARTICIPATION | |||||||
| 8 | Retain players aged 18 – 24. | Club Captain Youth Development Officer |
Continue to provide cricket for all such players who wish to play. Continue to foster a collegiate and inclusive social environment at the Club. Continue to introduce older Colts to the adult teams (especially the Sunday XI). |
Club Captain | Use existing resources. | Ongoing | Consistent pool of 20-25 players aged 18-24 who are available during the majority of the summer season. |
| 9 | Expand provision of cricket for women at the Club. | Chair | Increase the number of fixtures each season. Enter a league with other local sides. |
Chair Fixture Secretary Women’s XI Captain |
Maintain and expand team numbers. | Annual review, starting Sept. 2021 | Increase in active female adult members, relative to 2019 season. At least one Women’s XI playing regular fixtures and playing league fixtures. |
| 10 | Develop a Saturday 3rd XI which plays regular fixtures. | Club Captain | Recruit and develop players, particularly from the junior section. Identify appropriate competition to enter. Agree regular location for 3rd XI home matches. |
Club Captain | Use existing resources. | Sept. 2023 | Saturday 3rd XI playing regular fixtures, potentially competing in a league. |
JUNIOR CRICKET
| Ref. | Objectives | Objective Owner | How will you achieve this objective? | What resources will you require to deliver this objective? | What are the implications for accessing these resources? | What are the timelines for delivery? | How will you measure success? (i.e. numbers and frequencies) |
| JUNIOR CRICKET | |||||||
| 11 | Expand provision of junior cricket for all. | Youth Development Officer | Establish an additional U9 team every other season from previous two seasons’ ‘Minis’ squads (5-8). | Youth Development Officer | Arrange and pay for coaching courses. Arrange CRB checks. | Annual review, starting Sept. 2021 | Completion of fixtures by new U9 team each season, as relevant. |
| 12 | Expand provision of junior cricket for girls. | Youth Development Officer | Establish new Colts teams for girls. Partner with local schools to coach girls cricket. |
Youth Development Officer | Support from SCC girls cricket reps. Maintain relationships with local schools. |
Annual review, starting Sept. 2021 | Increase in active female junior members, relative to 2019 season. |
| 13 | Establish girls team which plays hardball cricket. | Youth Development Officer | Establish new Colts hardball team for girls. | Youth Development Officer | Arrange and pay for courses. Arrange CRB for coaches. |
Sept. 2021 | At least 1 Colts hardball team for girls. |
| 14 | Maintain existing numbers of players and attendees at training sessions. | Youth Development Officer | Retain existing teams. Look to encourage new attendees by working proactively with local schools. |
Youth Development Officer | Renew ECB coaching qualifications and CRB checks as required. | Ongoing, every season | Retention of existing number of teams and players. |
| 15 | Develop coaching capability of volunteers, particularly parents. | Youth Development Officer | Promote coaching course opportunities within volunteer/parent groups. Provide information about relevant CRB checks. |
Youth Development Officer Club Welfare Offier |
Arrange and pay for courses. Arrange CRB checks. | Ongoing | Minimum 1 Level 2 coach per age group. |
| 16 | Identify and support talented players. | Youth Development Officer | Offer additional coaching. Where necessary, recommend players for district & county trials. |
Youth Development Officer | Arrange special coaching sessions. | Ongoing, every season | Applications made to disrict and country administrations for trials for ECC Colts. |
| 17 | Develop existing relationships with local schools. | Youth Development Officer | Provide practice and match facilities for local schools on a commercial basis (to the extent permissible pursuant to the lease). | Youth Development Officer | School visits and discussions. | Annual review, starting Sept. 2021 | New members from local schools. |
OFF FIELD
| Ref. | Objectives | Objective Owner | How will you achieve this objective? | What resources will you require to deliver this objective? | What are the implications for accessing these resources? | What are the timelines for delivery? | How will you measure success? (i.e. numbers and frequencies) |
| OFF FIELD | |||||||
| 18 | Subject to ECB confirmation of continuation of scheme, regain Clubmark Certification. | Chair | Subject to ECB’s ongoing review, fulfil ECB criteria for Clubmark. | Chair Club Welfare Officer |
Arrange and pay for courses. | Sept. 2021 | ECC to attain Clubmark certification. |
| 19 | Ensure that all criteria are met to retain the Club’s status as a Community Amateur Sports Club (CASC). | Secretary | Retain an open membership policy. Continue to maintain a cost of participation below £520 per year. Continute to promote and provide facilities for amateur sports participation. Ensure that more than 50% of members participate fully in cricket. Monitor that non-member income does not exceed £100,000. Continue to re-invest all profits into the Club. Retain Clause 11.4 of the ECC Constitution in its entirety as stated in the 26 January 2020 version. Ensure that the Club continues to be managed by fit and proper persons. |
Secretary Club Welfare Officer |
Annual review, starting Sept. 2021 | By Dec. 2023, Club will still meet all CASC criteria. | |
| 20 | Progress the Pavilion Project with a view to replacing the existing clubhouse. | Vice-Chair | Select working group to coordinate and progress Pavilion Project. Raise at least £7,000 each year (£35,000 over 5 years), which is put exclusively towards Pavilion Project fund. Continue to monitor availability of grant funding. Seek quotes for pavilion design. Continue dialogue with relevant local authorities and other stakeholders re: relevant permissions. |
Members for working group. | Large impact on all membership and club activities. | Assess progress on annual basis to Sept. 2023 (by which time, a further £21,000 should have been raised – note £36,000 in total). | Club will have raised £36,000 (£15,000 start plus £21,000 over 3 years to Sept. 2023) of funding earmarked for Pavilion Project. Pavilion design will be finalised. All necessary permissions will have been sought and attained. |
| 21 | Continuously deliver value for money for members in relation to membership and match fees. | Treasurer | Annual review of membership prices and match fees by Committee | Club Committee to consider and agree new rates ahead of AGM. | Possible short term effect on club budget. | Annual review | Maintain and grow membership levels relative to 2019 season. |
| 22 | Successfully implement new scheme for collection of match fees and membership subscriptions. | Vice-Chair | Clarify the procedure for collection of match fees and membership subscriptions. Simplify the procedure for those responsible for collection, perhaps by using an app. Set out any new rules clearly for membership. |
Time to research systems. Potentially budget to pay for access to a system. |
Financial cost Risk of (initial) confusion among members |
Start of 2021 season | Collection of match fees and membership subscriptions will be more streamlined, simpler and efficient. Less money will be lost from uncollected match fees. |
| 23 | Improve financial efficiency of food and drink sales. | Treasurer | Introduce point-of-sale record of food and drink sales. | Purchase of new till for bar | Outlay for purchase of new till for bar. | Annual review, starting Sept. 2021 | Increase net profit from food and drink sales relative to 2019 season. |
| 24 | Increase number of match and general sponsors. | Club Committee | Marketing and direct approaches | Fundraising Co-ordinator | Approach potential sponsors. | Annual review, starting Sept. 2021 | Extra sponsors, relative to 2019 season. |
| 25 | Ensure continued improvement in production of wickets and outfield. | Vice-Chair | Year round maintenance, rolling and cutting. Continuous monitoring of availability of grants for capital works. |
Sufficient budget for works. | Budget for completion, hours of grounds staff or externals. | Ongoing | Hard to measure; general consensus of improvement, relative to 2019 season. May also measure in objective terms (eg average runs per wicket increasing in 1st & 2nd XI cricket, relative to 2020 season) |
| 26 | Review and upgrade ground machinery when possible. | Vice-Chair | Annual review by groundsman | Club Committee | Fewer funds for other projects. | Ongoing | Provision and availability of new round machinery. |
| 27 | Dig up, relay and reseed the outfield of the pitch. | Vice-Chair | Get quotes for this work. Pick the best quote and monitor the works, ensuring they are completed to a high standard. |
Vice-Chair Treasurer |
Potentially considerable expenditure. | Start of 2022 season | Outfield will have been dug up, relayed and reseeded. |
| 28 | Install drainage in the outfield of the pitch | Vice-Chair | Get quotes for this work. Pick the best quote and monitor the works, ensuring they are completed to a high standard. |
Vice-Chair Treasurer |
Potentially considerable expenditure. | Start of 2022 season | Drainage will have been installed beneath the outfield. |
| 29 | Refurbish the run-up sections of the nets. | Vice-Chair | Get quotes for this work. Pick the best quote and monitor the works, ensuring they are completed to a high standard. |
Vice-Chair Treasurer |
Potentially considerable expenditure. | Start of 2022 season | Run-up sections of the nets will have been refurbished. |
| 30 | Replace the sightscreens. | Club Committee | Monitor availability of grant funding for this from relevant authorities. Remove old sightscreens. Seek out and purchase new sightscreens. |
Sufficient budget | Financial cost | Start of 2021 season | Old sightscreens will be removed and new sightscreens will be in use. |
| 31 | Refurbish the car park, in particular by installing drainage pipes | Vice-Chair | Agree plans for refurbishment. Where necessary, get quotes for work and procure labour/materials on basis of best quote. |
Sufficient budget | Financial cost | Start of 2022 season | Car park will have been refurbished. Drainage pipes will have been installed in the car park. |
| 32 | Introduce recycling facilities at the Club. | Treasurer | Agreeing extra bin collections with Guildford Borough Council. | Sufficient budget for extra bin and collections. | Cost of extra bin and collections. | Start of 2021 season | Some waste generated by the Club will be recycled. |
| 33 | Increase number of active Club volunteers. | Chair | Promote cricket for all ages. Introduce new members/parents and encourage into positions to volunteer |
Club Committee All captains |
None | Ongoing | Maintain and grow network of active Club volunteers relative to 2019 season. |
| 34 | Increase number of Club social events during playing season. | Social Secretary | Individual teams to take responsibility for certain social events. Giving sufficient notice of events to members. |
All captains and age group managers | Commitment of time to organise events. | Ongoing | Minimum of 4 social events per season, or 1 per age group/team. |
| 35 | Maintain and engage Vice-Presidents and social members. | Chair | Write to potential candidates. Proactively seek their engagement in Club activities. |
Approach potential Vice- Presidents and supporters. | Ongoing | Vice-Presidents to make consistent social appearances and take proactive interest in Club projects/activities. | |
| 36 | Provide summer cricket coaching course(s) in school holidays. | Youth Development Officer | Advertising & working with SCC | Coaches as relevant. | Publicity and arranging coaches. Apply for grants where appropriate. | Ongoing | Completion of course(s). |
| 37 | Continue to encourage use by local cricket teams, including corporate teams and local schools. | Fixture Secretary | Leveraging local contacts at schools. Engaging current and new sponsors. |
Chair | Ground preparation. Must ensure that use of ground conforms with terms of lease. |
Ongoing | Scheduling and execution of matches at Calburn Cricket Field involving third party teams. |
| 38 | Set up and maintain an up to date calendar of all social and cricket events at the Club. | Fixture Secretary Communications Officer |
Setting up and maintaining an up to date calendar of all social and cricket events at the Club. | Appropriate club webpage | Must ensure that events are kept up to date. | Ongoing | An up-to-date calendar will be available on the Club website. |
| 39 | Increase use for parties & social events by third parties. | Club Committee | Leveraging local contacts at schools. Engaging current and new sponsors. |
Fundraising Co-ordinator | Must ensure that use of ground conforms with terms of lease. | Ongoing | Extra events per year, relative to 2019 season. |